“360° Illusion III”, the central work of the exhibition, is a huge construction of two long, rectangular mirrors connected at right angles and placed on the gallery above the visitors’ heads. The mirror object rotates slowly around its axis, occupying the entire length, width and diagonals of the space. Thus, the viewer can see the space reflected from various perspectives on the mirrored surfaces. The two mirrors also produce a double reflection, creating the effect that the mirrored images of people and objects are rotating with the mirrors themselves. Although the viewer remains standing, his or her reflection turns downwards and then back up again. This illusion induces not only a vague feeling of dizziness but also a latent distrust of one’s own eyesight and spatial perception. As the mirrors display a different picture of the location, the viewer questions his or her position in the room.

’Our own body is in the world as the heart is in the organism,’ wrote Maurice Merleau-Ponty in his incomparable analysis of perception’s phenomenological character. ‘It keeps the visible spectacle constantly alive, it breathes life into it and sustains it inwardly, and with it forms a system.’

This notion of the spectacle of the world as sustained by the mobile body is vital to Jeppe Hein’s works, which treat the viewer as an ‘embodied subject’ (to borrow Merleau-Ponty’s term) rather than a disembodied eye. Such a phenomenological approach is of course not new to Hein, but began already with Modernism’s move away from illusionism towards non-representational painting and sculpture in the early part of the twentieth century, requiring a more dynamic viewer. It was expanded on by the minimalist sculptors of the 1960s, whose forms were not supposed to be taken in isolation, but rather in relation to their context, and which viewers were required to experience in a physical, rather than just ocular, sense.

In Hein’s case, however, the objects are not only concerned with their relation to space. Their appeal to the embodied subject is explicit and they employ specific, often playful or light-hearted means to attract the viewer’s attention and use the body’s engagement as a conduit to the mind, or indeed vice versa. But why are these works so intent on attracting our attention? What do they want to tell us? Though no doubt sociable objects—they clearly wish to communicate—they are not concerned with the kind of ‘relational aesthetics’ which emerged in the 1990s and had specifically to do with the social aspects of the art-viewing context.

Although Hein’s objects may attract multiple spectators, and become the topic of conversation between them, their primary purpose is rather to attract the attention of the individual viewer. The object itself is not primary, nor is the institutional context or the social relations of the group, but rather the spectator him or herself as an embodied subject, physically present in this particular moment and this particular place. In an almost tautological sense, we are asked to pay attention to attention itself. To realise the nature of our body as the heart of the world.

Jeppe Hein’s works employ seductive means to bring us up close with reality, face to face, you could say. They make it more evident, but they also hand it back to us. It is up to us to make something of it, to interact...feel... wonder..., for each one of us is in the world as the heart is in the organism.”

© Kirsty Bell, “STEP RIGHT UP” in: “Jeppe Hein. A Smile For You” Verlag der Buchhandlung Walther König, 2013



Jeppe Hein (b. 1974 in Copenhagen, Denmark) is a Danish artist based in Berlin. He studied at the Royal Danish Academy of Arts in Copenhagen, Denmark, and the Städel Hochschule für Bildende Künste in Frankfurt am Main, Germany.

Jeppe Hein is widely known for his production of experiential and interactive artworks that can be positioned at the junction where art, architecture, and technical inventions intersect. Unique in their formal simplicity and notable for their frequent use of humor, his works engage in a lively dialogue with the traditions of Minimalist sculpture and Conceptual art of the 1970s. Jeppe Hein’s works often feature...
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