The artist Johannes Wohnseifer has collaborated with the German luxury fashion house MCM to create a DJ case that incorporates pop culture. Wohnseifer has not only designed the case as a hybrid, with classical elegance on the exterior and futurism on the interior but he has also selected different media to fill it with life. In addition to a collection of pieces from MCM's history it contains works and influences that equally appeal to collectors of his art and MCM's customers.
“I have been a big fan of Johannes Wohnseifer for a long time. His approach to pop culture, his humour, and love of music strike a chord with me and also match my idea of MCM,” states Dirk Schönberger, Global Brand Officer of MCM Worldwide.
The interior of the case is lined with mirrored leather and orange mesh. As a reference to the brand’s flagship store, an inner lid picks up the façade of the MCM building in Seoul. Wohnseifer additionally picks up the shapes of the windows in his cover design for a vinyl record included in the case. It contains an unreleased track by the DJ duo and friends of the artist, Schaeben & Voss.
Two artworks by Wohnseifer are part of the selection. The first is a unique aluminium painting, which the artist exclusively created for this collaboration, in individual combinations of different shapes and colours. The second included is a Diasec print limited edition of a photographic collage by Wohnseifer. It is based on a car spotter’s picture of a luxury car in New York, printed with the MCM monogram.
As a new addition to the MCM Zoo, Wohnseifer has designed a leather toy giraffe. The artist specifically opted for the oracular animal of Greek mythology to represent the gaze into the future, while a poster with motifs from the earliest MCM catalogues captures impressions from the brand's history. Finally, a metal card in a red and silver MCM leather case indicates the edition number of the DJ case.
The Johannes Wohnseifer x MCM Edition premieres at Gallery Weekend Berlin and will be showcased at Frieze in Seoul this September. It will be available from April 27th, 6 pm CEST, exclusively on koeniggalerie.com.